Online Benefits for Craft Businesses

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The internet has an endless number of benefits for craftspeople, not just as a medium for selling the end product but for each step that leads to sales. The fact that you are reading this shows that you already utilise the web for information but perhaps you have not yet considered some of the following points presented.

The ideas provided in this article have come from interviews with craftspeople, conducted for AussieCrafts.com, in the interest of sharing information with our peers. When boiled down to its bare essentials this is the true essence of the internet but it sometimes gets lost in all of the advertising and sales. The interviews spawned a host of ways in which the internet assists the crafters, both in their business and creatively, and provided much insight into untangling the web.

Inspiration
When asked about the sources they use for inspiration most craftspeople have said that the internet is a much used research tool. This is particularly useful with commission pieces, where a client gives a basic idea and there is a need to familiarise yourself with the subject. Browsing websites is also great for when you want to start a new piece but are not quite sure where to begin. No matter what craft you do if you are stuck for ideas on what to create there are always plenty of places to get some quick inspiration online. The obvious way to get ideas is to search for your craft in the search engines but some other methods are:

  • Type your craft name into Google image search
  • Yahoo groups on your craft often have galleries
  • Online stores that sell your craft
  • Craft directories
  • Historical sites related to your craft, most crafts did after all come from very ancient beginnings.
  • Try searching for crafts that are similar to yours, if you do pottery, for example, search for glasswork. The colours and shapes are likely to spark new ideas.

If its a more abstract inspiration that you need such as colour or texture then art, photography and nature sites are fantastic sources of ideas. Stock photography sites (such as www.dreamstime.com), for example, have thousands of images of almost everything imaginable. Lets say you want to create a bead necklace that reflects the colour and movement of the ocean. If you browse the sea and ocean category of a stock photography site you can jot down ideas based on what you see as you view page after page of photographs that cover every aspect of the ocean.

Education: patterns and tutorials
There are very few crafters who believe they know everything there is about their craft. Who of us do not want to learn something new? The internet is the best source of tips, tricks, patterns and tutorials on every craft imaginable, so much so that many craftspeople no longer purchase books about their craft. Many sites offer this information for free, as a way to attract and keep surfers, much the same way as articles like this are utilised. Others charge a subscription or a cost per tutorial, often downloaded as an e-book or a pdf file. For many crafts there are also online classes or lessons via email, again some are free (and often include advertising) and others are subscription based.

To find these valuable resources consider using some of the following terms alongside your craft name: tutorial, pattern, learn to, ebook, lesson, techniques, instructions or projects. These keywords were tested using Google search and beading, for example beading projects, and the results were astonishing. If it a particular technique you are searching for then add that to your search query, for example beading peyote technique, where peyote is a type of beading stitch.

Purchasing tools and materials
The internet has brought about a convenient way to buy almost anything, from anywhere in the world, and to craftspeople this has been one the most important benefits of being online. Often there are supplies needed for craftwork that are not available locally and this can be the case no matter where you live. It may be because it is only manufactured in a small area of Europe or that there are few people working in the same craft as you and therefore there is little demand.

Apart from availability issues nothing is better than being able to browse many stores in a short space of time and not only get prices but also see things without having to leave home. Ebay is popular with many craftspeople due to the range of goods and their prices, you can find both new and secondhand tools and materials there. Shopping online means more time for doing what you enjoy or what brings in your income. The world is becoming smaller and shipping costs and delivery times are too.

Often the websites that sell crafts materials also have a range of useful resources such as guides to using their products. They also have convenient contact information, like email, and as they are often craftspeople themselves can give advice on craft specific problems.

Publicity and exhibition requests
Many of the sources that are traditionally used for publicity such as magazines, newspapers and event organizers are now using the internet as a way to find craftspeople. Not only is the internet often a faster way to find what they need but it is also a visual medium. Therefore having a website for your craft business is not just about gaining sales and commissions but it also provides a way for the media and galleries to see your work.

One example of this is an artist interviewed on Aussie Crafts who has in the last few months been contacted by a lifestyle magazine to do an article on her work, as well as another contact to request her involvement in an exhibition. Both of these publicity avenues have stemmed from her website, which contain galleries of her work.

This same artist is also a member of an organisation supporting her medium, which has a website that lists galleries showing members works at any given time. There are organisations such as this for many crafts, both global and local, that are worth having a membership with.

Sales and commissions
The most obvious way that craftspeople are using the internet is to sell their products to a wider market than previously possible, what is not so obvious is that there are many ways to do this. One artist interviewed extolled the virtues of the internet as, "It's been huge for us. We sell artwork and DIY kits all over the world and so put virtually all our marketing energy into our website. We get well over five thousand visitors every month at basically no cost and the whole world has become our target market."

Some of the reasons people decided to sell their crafts online include not having to deal with galleries, no commissions to pay, less overheads than a store and the fact that there is more time crafting and less selling.

Apart from setting up an often expensive e-commerce website there are other means to gaining online sales:

  • A 'brochure' style site, which displays the products you make but does not sell them online. Instead it can be used to promote a market stall, shop front, commission enquiries etc.
  • Many craftspeople are selling their work in auctions at Ebay; this can be a lucrative option for the right products.
  • Online craft malls are a way to have an online presence without the hassle and overheads of building an e-commerce site. Search for craft malls in the search engines and you will find such sites as craftmall.com, aokcorral.com and lilysplace.com. These sites generally use Paypal as a payment option to take the headaches out of online payments and are similar to Ebay without being auction based.

Human contact
One of the common problems that people who craft for an income mention is loneliness. Oftentimes they work at home alone and this can be very isolating. The internet can provide avenues to have contact with others who craft. They could be in the same locality as you and allow for face-to-face meeting or they may be on the other side of the world.

There are many group and organisations for most craft genres, such as Yahoo groups or MSN chats. Often if it is a location-based group there are classes and retreats organised for people to come together and learn. These groups can become invaluable for technical advice, feedback and learning but also that human contact that is a necessary part of life.

Client contact
Email is a fantastic way to keep in touch with clients and industry contacts. It is so much cheaper than a phone call (i.e. free) and is much less time consuming. Email provides a simple means to show clients examples or progress on a work via photograph attachments. It also provides a record of all communication.

Online messaging systems, available for free from MSN and Yahoo, are also useful ways to keep in contact with customers. These can even be used to give online support by providing your identification name on your website. However these systems can become a time waster instead of saver if you are not careful.

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So why should you invest in foreclosures? In the long-term, its for lifestyle and financial freedom.

I do not define success in terms of winning or losing, but rather by whether I am challenging myself to be the best that I can be. One of the reasons I left my 9-5 corporate job, besides getting laid off, was because I wanted MY OWN lifestyle. I wanted to create my own lifestyle for me, my family, and my friends. I wanted to become a champion, the best at what I did. I believe that anything I set my mind to, I would be successful at that endeavor.

However, my biggest problem in working for a company where I was not the boss, the president, or the owner, was that I could not set my own schedule. I would not be able to go skiing when I wanted, play golf, or travel when I wanted. I was a terrible employee because I wanted to do things when I wanted to do them. And today I dont want to be accountable to anybody, except myself and my family, and the people that are counting on me to create real estate transactions.

Dont get me wrong. I was pleasant at my jobs, and I showed up, and I produced revenue. But the reason that I think I was a terrible employee was that I only wanted to work just 2 to 3 weeks a year. To me, a JOB means Just Over Broke and my time was not my own time, it was my boss time.

When I first started in the real estate investing business I had to ask my wife to give me a chance to make this work. I had a severance package, so I had three months to move forward. When we cashed the first check of $8,000, I took $4,000 and took my wife to Paris, a place she always dreamed of going. That helped tremendously in my pursuit of this business.

Now that I have established my business I take off one week for every six weeks of work. This gives me five to eight weeks of vacation per year depending on how my deals are going. I use this time to connect with my family, vacation, work on other projects, and just go out and enjoy life because isnt that what it's all about? If you're working so hard that you're not enjoying life then you need, in my opinion, to rethink your priorities.

My 15-yr-old son Nick and I go to hockey games, football games and other things that a 15-year-old and his dad can do together. My 6 year old daughter Chloe and I go skiing in the Rocky Mountains of Colorado where we live and we do it 10-15 times a year. We go camping, take motor home trips, fly to Maui to go to the beach and much more. This is truly a life that I am designing.

My belief is we should constantly have to better ourselves, to acquire new skills, to refuse to be bogged down with the feeling of failure, inadequacy, or that L word--loser. In my opinion, the losers of the world are those that never try. I would rather work with somebody who has tried 10 different businesses and failed than somebody who has worked 30 years successfully for one company and achieved moderate success.

When are you finally a financial success? Only you can answer that question for yourself and your family but to me the answer is when you can totally financially support yourself without having to show up for work. When you can do whatever you want, whenever you want, with whomever you want, anywhere you want, anytime you want to do it, as much as you want to do it, then you have reached financial success. That is the time that passive income is really working for you and your dreams are becoming a reality.

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Rick It was learned on Wednesday that former Flyers star and current Phoenix Coyotes assistant coach Rick Tocchet could be in some hot water with both the NHL and the New Jersey State Police, after authorities busted a sports gambling ring he helped finance. According to authorities, Operation Slap Shot (real creative title there guys, I guess Operation Icing and Operation Crosscheck were both already taken) uncovered a sports betting system that processed more than 1,000 wagers with a total of about $1.7 million on professional and collegiate sporting events during a 40-day period. Tocchet has been identified as a partner and financier of the ring (along with a New Jersey state trooper), and State Police also say that "Police Academy 5" star and wife of Wayne Gretzky, Janet Jones, placed bets for players on the Coyotes.

No one involved has been accused of betting on hockey games, by the way. All bets were made on sports other than the NHL. So, were not talking about NHL players placing bets on their own games, like Pete Rose did. Still, this could be a major scandal for the NHL. Perhaps even more shocking to me was the fact that I had no idea that Rick Tocchet was still in the NHL! Did you know he was a coach on the Coyotes? And did you know that he and Wayne Gretzky, the Coyotes head coach, were BFFs? It got me to thinking with Tocchet turning to the gambling industry following his playing career (with a little coaching mixed in), what jobs do you think some ex-Flyers may be pursuing now that their playing career is finished, and what jobs do you think some current Flyers may pursue when they hang up the skates?

(Cue the dream sequence sound effects and graphics)

Mike Bullard Dentist (if anyone knows about dental work, it would be ol Gappy)
Tim Kerr Hunchback (years of back problems)
Dominic Roussel Motivational Speaker (centering around teamwork)
Ron Hextall Anger Management Coach (because he always kept a cool head)
Brian Propp Anything but a radio color analyst (damn, too late)
Peter Zezel Teen Magazine Editor (hell, he appeared in enough of those things anyway)
Eric Lindros Mafia Hit Man (fuhgeddaboutit)
Billy Tibbets Unemployed (its hard for a rapist to find a good job nowadays)
Kjell Samuelson Lumberjack (obviously)
Keith Primeau Lets just have Keith be able to run on a treadmill for 10 minutes without falling over before we give the guy a job
Chris Gratton Not sure exactly, but I do know that hed get a promotion then crumble under the pressure of higher expectations
Chris Therien First things first. Lets just get the guy to retire first and then we can figure out a job for him. RETIRE CHRIS!
Garth Snow Sofa Maker (hey, the guy likes padding)
Donald Brashear Professional Swimmer (just like the NHL, hed be the only black guy out there)

Those are just a few. And hey, lets make this interactive. Make sure to click on the forums link, reply to this column and add a couple of your own! You can use any current or former Flyer. Maybe theyll check in sometime if theyre low on ideas or worried about what theyre going to do when they decide to retire. In the end, theyll thank us.

In the meantime, Tocchet is expected to be arraigned within the next 7-10 days and will most likely be suspended by the NHL for his role in the gambling ring. And Rick, if you do end up having to do a little time in the pokey, tell Billy Tibbets we all said hello.

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